Adv. Ido Amir’s practice focuses on Payments and Digital Financial Services, where he provides strategic legal counsel to banks, card issuers and acquirers, payments and financial institutions, fintechs, and other key participants in the payments ecosystem. His expertise encompasses both financial regulatory and commercial aspects.
Ido has extensive experience and a deep understanding of both traditional and innovative payment solutions. He has been involved in major transactions in this field, including card processing agreements, open banking and payment initiation, pay-apps, digital wallets, domestic and international payment schemes, and card loyalty programs. Additionally, Ido is highly experienced in financial licensing matters and represents clients before regulatory and governmental authorities, including the bank of Israel and the Israel Securities Authority.
Combining broad legal experience with a strong business orientation, Ido delivers comprehensive advice tailored to the needs of the evolving financial sector.
Prior to joining the firm, he served for more than 7 years with the Military Advocate General of the IDF (Israel Defense Forces), holding several legal positions, including Head Legal Counsel of the Home Front Command.
LL.B (cum laude), Tel Aviv University, 2007
Israel Bar Association, 2008
“Ido Amir is respected for his expertise in financial regulation. He is noted for assisting leading Israeli banks and payment service providers with commercial and regulatory issues.”
Chambers Global Guide, 2026
“Ido has comprehensive knowledge, both legal based and market based, and understands where things are heading in terms of both the market and regulation, as well as the interests of the key players.”
Chambers Global Guide, 2026
“His deep understanding of the regulatory landscape, combined with his strategic approach, allows us to navigate complex legal challenges efficiently.”
Chambers Global Guide, 2026
“Ido Amir demonstrates expertise in payments regulations and digital banking law. He exhibits a strong business orientation and deep familiarity with market practices, players and trends.”
Chambers Global Guide, 2026
“What really stands out is how he takes complex legal issues and makes them easy to understand, always offering practical and business-driven solutions.”
Chambers Global Guide, 2026
“Ido Amir brings a strong business-oriented approach, with a deep understanding of market trends and regulatory developments. He and his team are always responsive and accessible.”
Chambers Global Guide, 2026
“An expert in digital banking, financial products, and payment systems.”
The Legal 500, 2025
“Next generation partner.”
The Legal 500, 2025
“Ido Amir is undeniably the most professional and knowledgeable payment lawyer in the market, and he is also an incredibly creative thinker. He is an invaluable asset to any fintech firm and a primary reason why our firm chose Goldfarb Gross Seligman as our primary legal adviser. He possesses a unique combination of legal knowledge and a business-oriented approach that truly sets him apart.”
The Legal 500, 2024
